Paddy Moogan on March 2nd, 2010

Finding a reliable keyword ranking tool has been quite a struggle for a while now, I’ve used quite a few and they’ve had various problems.  One of which was running too many queries on Google in a short space of time and getting our IP address banned – which the other guys in the office [...]

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Paddy Moogan on February 18th, 2010

As an SEO, you are going to have some kind of understanding and regular use of Excel.  Whether its exporting keyword data or compiling stats for a client report.  However most SEOs (including myself until recently) don’t understand the potential Excel has to make our lives so much easier.  It can be integrated with a [...]

Continue reading about Google Analytics & Excel Series – Keyword Research

Paddy Moogan on October 21st, 2009

The SEO Pro Training Seminar was taken across the pond and held for the first time in London after previously being held in Seattle.  It was run by SEOmoz and Distilled who did a great job of the event.  I’ve put together all of my notes from the seminar and highlighted key points I took [...]

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Last week Google seemed to make several changes to their website.  Firstly in the UK (I’m not sure where else) they started doing auto-complete/predictive searches when you start to type a query into the search box.  This is something that many people have wanted to see for quite a while now, its already included as [...]

Continue reading about You seen the new keyword research tool on the front page of Google?

Paddy Moogan on February 15th, 2009

I know it may seem obvious, but I often see Adwords campaigns with very basic errors.  Some of which involving the selection and use of keywords.  It amazes me that despite this being the fundamental basis of any Adwords campaign, so little time is spent selecting, testing and refining keywords.  So where do you start? [...]

Continue reading about The Basis of a Google Adwords Campaign – Keywords