This tip is something which has been around for a while now in the SEO world but surprisingly few people actually do this. Many website owners hate the thought of linking out to other websites and often think they will lose visitors and sales by doing this. However if you think in terms of SEO, [...]
Continue reading about SEO Tip #4 Link Out to Good Quality “Authority” Websites
Following on from moving the AdWords listing to the left slightly so that they are no longer aligned to the right of the screen. Google now seem to be testing displayed more than one product link under one Ad, similar to the sitelinks they started displaying on organic results. I came across this by accident [...]
If you run a Google AdWords campaign, then you will know the importance of testing Ad variations and seeing which messages get the best click-through-rate (CTR). By testing different marketing messages and selling points, you can see which ones work best and tweak future Ads accordingly. Well if you’ve been running AdWords campaigns for a [...]
Continue reading about SEO Tip #3 Use AdWords Stats to Improve CTR on Organic Listings
When you put a new website live or take over management of a website, there are always things which need to be done and systems that need to be put in place. When you work in SEO or PPC or any type of online marketing, you need to be able to track as much data [...]
Continue reading about SEO Tip #2 Checklist for Website Tracking
