I know it may seem obvious, but I often see Adwords campaigns with very basic errors. Some of which involving the selection and use of keywords. It amazes me that despite this being the fundamental basis of any Adwords campaign, so little time is spent selecting, testing and refining keywords. So where do you start? [...]
Continue reading about The Basis of a Google Adwords Campaign – Keywords
You have probably heard by now of a somewhat controversial blog post written by a guy called John Dvorak. In his post he gives several examples of how SEO hasn’t worked for him. One of which being an example of how changing his page URLs to “friendly” URLs actually resulted in a decline in traffic! [...]
Continue reading about How link-baiting should be done…kind of..!
